Finance before you need the money

Finance

Image credit: https://flic.kr/p/biaSNZ

Even if your operation is a frugal bootstrap, most of the times you will need cash to finance your business as it grows.
For 3 reasons, you should always obtain that money before you need it.

  1. This give you plenty of time to discuss your financing needs with a wide variety of sources. This way you can obtain the best terms and deal with people or institutions you’re most comfortable with
  2. Desperation repels. It always provokes the question, usually unspoken
  3. Desperation means the investor dictates the terms; usually take it or leave it

Anyhow, remember at all times that the litmus test we are using for money is the sense of ease and comfort it gives you. Money should not cause a mental rush. Grow your business with that in mind and you will have an inbuilt arbiter of healthy development.

It is not a question of whether your business should grow at 10% or 150%. The question is what growth rate is comfortable for you. You are what this business is all about.

GO GIANTS!

MASHAPE

About

Mashape is the largest API hub in the world where you can consume, distribute, monitor and monetize your public and private APIs. Mashape powers 10,000 public & private APIs in every major industry, including finance, healthcare, and entertainment. We’re a Series A startup backed by Jeff Bezos (Amazon), Eric Schmidt (Google), Stanford University and top tier VC firms including Index Ventures, NEA and CRV.

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